BCBG Max Azria; What’s Going On?

A reverie in sun-bleached pastels, fluttering silhouettes and abstract floral patterns, BCBG Max Azria’s catwalk was a haven for the modern, bohemian urbanite. The Californian label has always been the epitome of carefree, sun-kissed fancy, and the subtle yet stylish offerings of this season follow in much the same vein.


Whilst the finished products whisper of golden sands and poolside romances, the inspiration behind this collection is a little more domestic. Lubov Azria stumbled across a stack of rugs faded and re-coloured by way of a process called colour reform, and it was this which sparked her creativity; “I thought, how beautiful to have tradition marry innovation,” she said.


Indeed, there is a vintage charm in the paled summer hues and patterns which conjure up a sort of nostalgia; faded California dreams in the form of sheer details and floral accents.


The dominant silhouette is long and loose, with the waistlines of the floating dresses often cinched at the waist for a little definition. Sleeves are wide and flowing, if they are there at all, and skirts swirl and dance around legs, as if caught in a warm breeze.


Hair and make-up fits perfectly with that effortless look of a sun-kissed, well-rested girl just back from a week in the South of France; skin is luminous but natural, whilst hair is simply styled, and left long and loose. Summer is barely over, yet this collection already seems to conjure long-lost memories of long, hot days and warm nights.