BCBG Max Azria; What’s Going On?

A reverie in sun-bleached pastels, fluttering silhouettes and abstract floral patterns, BCBG Max Azria’s catwalk was a haven for the modern, bohemian urbanite. The Californian label has always been the epitome of carefree, sun-kissed fancy, and the subtle yet stylish offerings of this season follow in much the same vein.

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Whilst the finished products whisper of golden sands and poolside romances, the inspiration behind this collection is a little more domestic. Lubov Azria stumbled across a stack of rugs faded and re-coloured by way of a process called colour reform, and it was this which sparked her creativity; “I thought, how beautiful to have tradition marry innovation,” she said.

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Indeed, there is a vintage charm in the paled summer hues and patterns which conjure up a sort of nostalgia; faded California dreams in the form of sheer details and floral accents.

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The dominant silhouette is long and loose, with the waistlines of the floating dresses often cinched at the waist for a little definition. Sleeves are wide and flowing, if they are there at all, and skirts swirl and dance around legs, as if caught in a warm breeze.

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Hair and make-up fits perfectly with that effortless look of a sun-kissed, well-rested girl just back from a week in the South of France; skin is luminous but natural, whilst hair is simply styled, and left long and loose. Summer is barely over, yet this collection already seems to conjure long-lost memories of long, hot days and warm nights.

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