Gucci; What’s Going On?

We’ve seen a whole lot of the 1970s over the past few weeks, but Gucci undoubtedly does vintage seventies like no-one else does; the quality of the clothes, of the tailoring, is flawless. This is not thrift store, I got this from my grandma vintage; these are glamorous, classy vintage pieces rejuvenated for the modern woman.


Everything was carefree, seemingly offhand, but the minimalist vibe was perfectly tailored and sharp, never allowing you to forget that these were designs from one of the most iconic fashion houses in the world. Frida Giannini is something of a denim advocate, and in her latest collection she worked it into wonderfully formed cropped culottes, jackets and shirt dresses; everyday luxury of the most elegant kind.


Floor-skimming gowns were replaced by little cocktail dresses in silk chinoiserie trimmed with crystals and beautiful embroidery; and these were so glamorous, so precious in their sumptuous detailing.


Suede was everywhere, from the toffee-hued coat dresses to those beautiful bottle green pieces, all with big gold buttons for added sass. Gianni claimed that she hadn’t turned to the Gucci archives for inspiration, but certainly any of these designs could have been lifted from the big book of the 1970s.


Hair and make-up was minimal, but everything you saw on the runway had the Gucci seal of approval stamped all over it; the new Gucci cosmetics range were debuted today, with the new face of the brand Charlotte Casiraghi sitting front row, next to vintage aficionado Kate Moss.


This was a commercial collection with a direct, clear aesthetic; but that’s not to say it wasn’t incredibly well designed and executed. This was Giannini’s seventies chic; poised, polished, and irresistibly Gucci.